Fusion Blog

Which is the better description of you?An opportunity seeker or a  strategic thinker?

Are you unsure of what marketing tactics work the best for you? Do you have a thirst for new knowledge BUT struggle with implementing the myriad of marketing tactics available? Are you sometimes disappointed with your marketing results? Do you find that the implementation of the greatest marketing ideas is often much harder than you thought? ..

Think about every large business that you know and deal with. Each one of those businesses has systems, procedures and policies in place – they are critical to ensure that everyone is doing the right thing. Can you imagine what the roads would be like if we didn’t have driving systems and procedures to keep us safe and minimise accidents. ..

What sort of day are you going to have today? How you start your day is so important. For me, I find that the first hour of the day generally determines how the rest of the day will be. So make a decision now…are you committing to productivity or chaos? The choice is yours. ..

Is your business the most valuable asset you own?

Even if you are not currently considering selling you want to ensure that you are setting up your business in order to maximise your return on your investment. It is estimated that only 1 in 100 small business owners successfully exit their business. And yet the steps you need to take in order to beat these odds are very simple. ..

Small businesses generally don’t have a lot of time or money to invest in their marketing so it’s critical to that you make the right decisions. There are so many marketing tactics available to you such as advertising, newsletters, social media, websites, direct mail... the list goes on. And each of these marketing activities is good but in order to choose the one that will give you the best return on your investment you first need to ask yourself a couple of critical questions. ..

The mere thought of having to deliver a speech or presentation to a group is enough for most of us to feel sick to our stomach. Mark Twain once said “There are 2 types of speaker – those that are nervous and those that are lying.” But there are so many financial and emotional benefits to conquering this fear. In fact if you are in business I would suggest that being able to design and deliver “wow” presentations is one of the most useful skills you can master. ..

I recently came back from sharing some time with Jay Abraham in Los Angeles. It was one of the most amazing experiences of my life. Jay is considered to be the most successful marketing consultant in the world and he shared with me what he believes are the top marketing mistakes. These are mistakes that nearly every business is making and they can be easily fixed. Now I want to share this information with you. ..

We all know that the foundation of any great relationship is good communication. Whether we are communicating with our colleagues, our customers, family, friends or partner when communication goes wrong we quickly know about it. And for most of us we have communication mishaps every day of our life such as the team member who doesn’t clearly understand our instruction or with our partner who never heard us say that we would be home late from work. It’s so frustrating that sometimes we are left thinking that we are actually speaking a foreign language. ..

I am just putting the finishing touches to the next Business Masters Club workshop - "7 Success Principles" and once again I am reminded of the power of goal setting and how little time we generally spend on this important task.

For the last couple of years I have certainly been more diligent about setting goals but even as I write the workshop I know I can do better. Afterall if we don't have clear goals how can we possible expect to achieve them!
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