One of the cheapest and most effective ways of marketing your business is to take advantage of topical events.
I witnessed the power of tapping into popular news several years ago when I was working for the Miss Maud Group.
At the time, Miss Maud came up with the ingenious concept of a “coffee bean” poll to coincide with the 1996 Federal Election.
..
The Power of F.R.E.E Publicity
Anthea Moffat - Wednesday, August 04, 2010
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