Fusion Blog

Social media is a wonderful thing. It enables us to connect with people anywhere in the world. It's powerful. It's instant. And from a marketing perspective, it's reach is broad…our postings and thoughts are read by many. But as with anything that has that much power…it can be a friend or a foe. ..

A wonderful colleague of mine, Jim Bunch always says…. “Life is a team sport” and he’s so right. Think about it…everything significant that you have achieved in your life required the assistance of others, didn’t it?

I recently returned from the USA where I spent an amazing week with 270 people who are motivated and focused on making a difference in the world. It was an amazing experience and I now have many new friends who are now helping, supporting and holding me accountable for moving towards my goals. There is no doubt in my mind that my network is the most powerful resource that I have.  ..

Which is the better description of you?An opportunity seeker or a  strategic thinker?

Are you unsure of what marketing tactics work the best for you? Do you have a thirst for new knowledge BUT struggle with implementing the myriad of marketing tactics available? Are you sometimes disappointed with your marketing results? Do you find that the implementation of the greatest marketing ideas is often much harder than you thought? ..

Small businesses generally don’t have a lot of time or money to invest in their marketing so it’s critical to that you make the right decisions. There are so many marketing tactics available to you such as advertising, newsletters, social media, websites, direct mail... the list goes on. And each of these marketing activities is good but in order to choose the one that will give you the best return on your investment you first need to ask yourself a couple of critical questions. ..