Fusion Blog

How to Play the Big Business Game

There are countless reasons as to why a person may decide to start or purchase a business… but it usually comes down to the fact that a business is the best chance they have of achieving that dream lifestyle (unless they of course win Lotto!).

However life as a business owner can sometimes seem far from a “dream lifestyle” with long hours and all too often inadequate reward. And the reality is that far too many small businesses get stuck being just that… a small business.  ..

If you are seeking business growth and would like to increase the number of clients you have, then may I suggest that you take a few moments to reflect on your current activities.
In a nutshell, there are 3 important steps to increasing the number of clients you have:

Attract: You need to be doing things to attract new clients.
Convert: You need to have a sales system that works.
Nurture: You need to have a post-sales process that maintains close contact with your clients and encourage repeat business and referrals.

So in order to help you focus on these steps and develop some specific growth startegies, I have compiled a list of 17 important questions for you to answer. All of them designed to spark new ideas for how you can increase the number of clients you have. ..

The Real Value of Business Systems...

FACT: Most small businesses do not have the systems they need and as a result
            they are neither making the profits they should be nor reaching their
            potential market value.
FACT: When a business without systems has a problem, generally the only person
            who can fix the problem is the business owner.
FACT: If the business owner is always busy fixing problems the business will never
            move forward reach its full potential.
FACT: Business systems are easy to implement.

Having the correct systems in your business is an integral part of growing a business and although it may feel like an “elephant” task, when you chunk it down it is much easier than you think it is.  ..

Imagine you are sitting in a room with 100 other business owners and I ask the question "How many of you have a plan for your business?" I would expect around 60% of the room to raise their hands. Most business owners do in fact have a plan for their business.  ..

Which is the better description of you?An opportunity seeker or a  strategic thinker?

Are you unsure of what marketing tactics work the best for you? Do you have a thirst for new knowledge BUT struggle with implementing the myriad of marketing tactics available? Are you sometimes disappointed with your marketing results? Do you find that the implementation of the greatest marketing ideas is often much harder than you thought? ..